FOR IMMEDIATE RELEASE

ASERT LLC Acquires DialogCoach from Allen Interactions

Mendota Heights, Minn. (May 12, 2005) -- American Speaker Education Research and Training, LLC (ASERT LLC) announced today that it has acquired DialogCoach™, the personal role-playing system developed by Allen Interactions Inc.

DialogCoach software gives users the opportunity to practice their talking points in simulated conversations like sales messages, answering common questions, and responding to objections. The software employs a creative instructive technique focused on elaborative recall, leveraging the capabilities of voice recognition technology, and creates a realistic context for users to practice within. It reinforces best practices and builds essential user confidence.

Among the many benefits DialogCoach offers are an opportunity to role-play practice in private, not in front of a client or sales trainer; lower training costs; and quicker time to user proficiency.

According to Bill Jacobs, President of ASERT LLC, “The DialogCoach acquisition places ASERT in a leading position to drive sales results for many clients. DialogCoach is a sales simulator, a training component many industries have needed for a long time.”

“Every talented performer has the opportunity to practice honing their skills, including airplane pilots, athletes and professional speakers,” said Jacobs. “We are excited about the value DialogCoach brings to our customers in meeting the economic challenges of practicing sales and other skills where dialog is a key part of what they do.”

Martin Lipshutz, President of Allen Interactions adds, “The DialogCoach software product is the result of several custom development projects that evolved into a very powerful and versatile training tool. Over the last several years, we have refined the software’s performance and ease of application. Now it is time for a company like ASERT to maximize its market potential. Allen Interactions can continue to focus on its core business – providing custom e-learning business solutions.”

Allen Interactions will continue to offer DialogCoach as a software reseller.

About Allen Interactions Inc.

The mission of Allen Interactions is to enhance the human mind and spirit through wonderful, interactive, custom e-learning solutions for corporations that need to change and improve performance, educate clients and suppliers, or comply with training and certification requirements. Allen Interactions offers the highest impact custom e-learning and blended learning available, performance-focused software products and career training for e-learning professionals. For more information: http://www.alleni.com.

About ASERT LLC

ASERT LLC is a training company that specializes in the pharmaceutical, biotechnology and medical devices industries. For further information regarding ASERT LLC or DialogCoach, contact Bill Jacobs.

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